Published On: Thu, Aug 13th, 2020

Aldi UK beats Lidl as cheapest supermarket in Which? price comparison


However, as the rules have eased around the country the supermarket chains are now working hard to entice shoppers back in. 

With the news confirmed that the country is in a deep recession and thousands of jobs lost, shoppers will be looking to save money more than ever. 

Natalie Hitchins, Head of Home Products & Services at Which?, urged customers to head to a discounter when doing their next shop.

She said: “If your choice of supermarket is limited, you might still be able to save money by swapping your usual branded items for own-brand alternatives and being wary of offers that make you buy more than you need.”



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