Holly Willoughby dress today: Where to buy Holly’s pineapple dress

Holly Willoughby’s style choices are always popular among her fans, but for Tuesday’s This Morning show she chose an outfit that might be loved by royal followers too. The 39-year-old presenter wore a pretty midi dress from a brand that Kate Middleton has been wearing in recent months, and it’s not the first time the presenter has copied the Duchess’ impeccable style. Holly revealed the look on her Instagram page ahead of the show. 

Though Holly is a fashion icon herself, the star often wears dresses by Ghost London, a brand that’s been lucky to see its designs on royals including Kate Middleton in recent months. 

The well-known 90s fashion brand has become the place to go for summer staples thanks to its high profile celebrity following. 

The Duchess of Cambridge has caused its feminine dresses to sell out within hours after appearing in public wearing them, while Holly herself has had an effect on sales with her This Morning outfits. 

The mother of three often wears summery midi dresses now that the weather has warmed up – but today’s dress was a little more conservative. 

READ MORE: Holly Willoughby looks bright in red knitwear & skirt for This Morning

Despite the conservative high neckline and long length, the dress has a playful fruity design that’s perfect for summer, even if the weather isn’t quite so bright this week. 

Holly looked stunning in the dress which nips in at the waist, pairing it with her signature nude shoes from Gianvito Rossi, priced at £535.

The dress is made from a soft crepe material, giving it a beautifully flattering silhouette. 

The brand describes it as a bestseller, but there’s no doubt Holly’s appearance will make it even more popular with shoppers as they look to update their summer wardrobe. 

It wasn’t just the dress that gave Holly a fresh new look today, as the presenter also changed her hair for the show. 

Holly has been commenting that her hair is growing out of control as salons remain closed around the country, styling her longer locks in her signature loose waves each day. 

However, for Tuesday Holly wore her hair up, with loose wave tendrils framing her face as she joined her co-host Phillip Schofield. 

The star also wore natural makeup with a glossy lip, as she’s been doing her own makeup during the lockdown due to the pandemic. 

Holly has been seen in many outfits from Ghost during lockdown, making the retailer even more popular as it celebrates its royal and famous fans. 

However, she’s also made other choices that could be inspired by Kate Middleton in recent weeks. 

The presenter supported sustainable fashion when she wore a pretty blue dress by Beulah London, a brand that the Duchess of Cambridge has previously been seen in. 

Holly always wears her looks with the staple nude heels, though she’s also worn a black pair recently for one of her more glamorous styles. 


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