Whilst many of us are still recovering from an unusually warm and sunny August, some people have begun to look to the months ahead. In fact, you might be surprised to hear that John Lewis has already released its top 10 toys for Christmas 2022 – several of which you can buy now, ready for the festive season.
Whilst this might seem premature, given that it is only August, it isn’t uncommon. Retailers often use this technique – known as “Christmas creep” – in which they start promoting winter-themed merchandise earlier every year. For instance, John Lewis has festive-themed decor already available for purchase in-store. The chain currently has almost 30 individual baubles and 11 types of fake festive furs for sale on its website.
Tesco also released an advert back in July, advising customers to start thinking about their festive shopping to help spread the cost out. This isn’t a surprise, given the Bank of England’s recent warning that “the United Kingdom is now projected to enter recession” just before the Christmas holidays. As a result, people are being encouraged to plan ahead, buy items when they can afford them, and stash them away.
In fact, a recent study by Continuous product design specialist, Quantum Metric, found that almost three in 10 (30 per cent) are already buying items ahead of the festive season. Also, a majority said they will spend less than £500 this year, as a result of the “strain of the cost-of-living crisis”.
It seems no surprise then, that people are predicted to purchase old favourites this year, with several of John Lewis’ picks set to give you a much needed sense of nostalgia.
Commenting on the top picks for toys this year, Alan Wright, chief toy buyer at John Lewis, said: “It’s always such fun to see toys that brought so much joy decades ago come back around.”
Top ten toys this Christmas:
1) LEGO Creator Expert: Santa’s Visit, £79.99 (Available now)
“On the off-chance that the kids needed any help getting into the spirit of Christmas, this incredible LEGO model of the perfect festive home promises to ignite their festive feelings as soon as the box is open. Make magic throughout December by gifting them this second-to-none set. The Christmas tree even lights up…”
2) Hot Wheels City Ultimate Garage Track Set Bundle, £124.99 (Available now)
“This Hot Wheels City Ultimate Garage exclusive bundle comes with the Hot Wheels 20 car pack, which promises to put Santa at the top of any kid’s favourites list. It boasts a motorised launcher for a whole heap of fast and furious action and is compatible with other Hot Wheels tracks and cars so will be the perfect addition to any collection.”
3) Jiggly Pets Pink Pup, £11.99 (Available September)
The perfect present for any age, especially those who love animals. Essentially it’s an adorable pink puppy that moves when you touch its head – because who doesn’t love a dancing dog? Hannah, aged 3, from the John Lewis Toy Testing panel, said: “I love this puppy, it’s so cute and jiggly.”
4) The Boy, The Mole, The Fox and The Horse by Charlie Mackesy, £20 (Available November)
“This cult book has been loved by the nation since it was originally published in 2019, with Mackesy’s incredible drawings capturing the hearts of everyone, regardless of age. It’s soon to be turned into a film, too, making it even more accessible to everyone.”
5) John Lewis Wooden Pizzeria, £40 (Available September)
“Inspire their inner chef with this standout wooden pizza set, perfect for sensory development and imagination-fuelled play. The set comes complete with a sliced-up pizza, a cutter, a serving plate and a wooden oven so that they can imagine every part of the pizza-making process, from adding the flavours to cooking.”
6) I’m a Stylist Styling Head Ella, £40 (Available September)
“This season’s I’m a Stylist Styling Head Ella is brilliant for little ones who like to express their creative side through makeup, hair and dressing up. She comes complete with face gems, different wigs and so much more allowing children to fully indulge their makeover imaginations.”
7) Vtech JotBot, £49.99 (Available September)
“No list such as this would be complete without a little technology, and the Vtech JotBot is the perfect addition to any child’s Christmas list. The little robot draws according to which data chip is inserted, and there are 280+ different built-in drawings to choose from.”
Harper, aged 6, from the John Lewis Toy Testing panel agrees, saying: “My favourite toy is the LEGO and this robot because it draws and it has a funny face.”
8) LeMieux Pony, £49.99 (Available September)
“This wonderful LeMieux Pony truly allows kids to ignite their creative side. The coat can can be brushed and cared for and its mane and tail are crying out to be braided and plaited. She’s the perfect gift for boys and girls from about 3 years onwards.”
9) John Lewis Wooden Work Bench, £60 (Available September)
“This thoughtfully-designed wooden work bench is the perfect gift for children looking to explore their creative side when it comes to fixing things and DIY. It boasts tactile wooden tools that really promote exploratory and imaginative play.”
10) Play-Doh Ice Cream Cart, £99 (Available late August)
“Get their imagination flowing with this incredible Play-Doh ice cream cart, a brilliant addition to any toy box. With multiple colours, cones, scoops and more, there’s something for everyone.”
Amani, aged 3, from the John Lewis Toy Testing panel, agrees, saying: “This is the best present. I would make my mum a vanilla ice cream if I got this at Christmas.”