Published On: Wed, Jun 10th, 2020

Kate Middleton news: The Duchess’ most popular lockdown looks revealed


The Aurora Midi Wrap Dress in heron blue by Boden was the Duchess’ most popular lockdown look of all. 

The dress sold out within 24 hours after the call was published online, with sales of the Boden dress shooting up by 198 percent before selling out completely.

Dresses are clearly a favourite of Kate’s fashion fans, with the second most-purchased outfit being another midi that the royal wore for a live call just a few days later with This Morning, to discuss her Hold Still photography project. 

The mother-of-three wore a silk dress by Matches’ Raey brand, named the Bracelet-Sleeve Acid Tree-Print Silk Dress. Sales for the yellow number shot up by 193 percent in a week, causing it to sell out.

Struggling shops will no doubt be delighted with the uptake in sales as the Duchess’ loyal followers copy her looks – with LK Bennett profiting the most in May thanks to two special appearances. 

Kate took part in a VE Day call with veterans from the Royal British Legion’s Mais House Care Home on May 8, recycling the red Cayla Dress from the brand which she’s previously worn for Wimbledon in 2015. 

Sales for the dress rose by 133 percent in 24 hours until it went out of stock – but two weeks later Kate caused another surge for the designer. 

Talking to care workers alongside Prince William in a video call on May 21, Kate wore LK Bennett’s Madison dress in pink, in another thrifty recycled look. 

Kate had previously worn the floaty dress when she took Prince George, Princess Charlotte, and Prince Louis to a polo match in July 2019. 

Love The Sales commented: “In the past fortnight, searches for LK Bennett dresses have increased by 81 percent,” noting that the dress had already sold out online. 



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